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Chapters 10,11,12 focused on the legal aspects of the internet.  From copyright infringement to false information, the internet is a breeding ground for criminals who use the audience for their profit.  Although I do beleive with enough research the truth will surface it is defintely hard to identify who is selling music or sharing files legally.  Some industries such as the music and entertainment business have suffered losses from illegal file sharing and online companies such as napster who sold music very cheap and even free.  Because there are so many users it is hard to enforce laws when the users are global and have no physical address.   To investigate illegal activity would require a global approach as users in Mongolia would face different legal actions than users in Guatemala.  What would the jurisdiction be?  I can see how complicated it would be to locate and idenitfy criminal activities on the internet.  It will take many man hours and tax dollars to enforce laws and create new ones as technology advances and our society adapts to a new world of information.  We have only begun to see what the future holds in regards to new media and technology.

In chapters 7, 8, 9 Gillmor focused on the idea of pro-active approach to media.  The audience and the authors are on in the same.  The interent has changed how we receive and digest information simply by the availibility of information and the amount of resources available.  We are not limited by the newspaper and TV stations, we can log in at home, at school or even shopping to find out the lastest news or gossip.    The fact that each day more and more users join the universal network, shows that there is an overwhelming demand for information, technology and advancement.  People by nature want to know more and the internet and new media has opened that window that once seemed like a locked door without a key.  Like the efficicent market hypothesis, the internet world will provide all the information we want and need and if applied correctly the information will speak itself and tell no lies.  The author writes about concerns with information not being true however, I think with enough research the truth will surface.  I thoroughly enjoy Gillmor’s viewpoints as they are thought provoking and at times inspirational.

In Chapter 10, Dan Gillmor discusses legal actions. There are many freedoms to the internet, but individuals have to keep in mind that they are still liable for legal issues that may occur, for instance, the first amendment and malice. I think that it is a good point for Dan Gillmor to touch upon. There are many things you can accomplish through the internet, but you have to make sure you are following the rules.

In Chapter 11, Gillmor states how to keep our freedom through the internet, even though it may be hard to do so. Gillmor discusses the usage of cookies, copyrights, and spam filtering. These aspects take away from our freedom of the internet. Cookies remember the website trail we leave behind. In other words, it remembers all the sites we visited and passwords we typed. Though this may save the user time and energy, it has become a huge privacy issue to the individual. Also, spam filtering, according to Gillmor, is “a disturbing trend when good intentions lead to widespread blocking of content that is objectionable only to a narrow subset of those who’d receive it.”  Another  issue Gillmor touched upon are copyrights. Copyrights has been an ongoing debate. Some argue that it is not what the Founding Fathers original intent when they created it in the Constitution under Article 1, Section 8. Gillmor states that if we were to follow the original intent then we wouldn’t be able to create some of the things we have, such as Mickey Mouse and the recreation of The Hunchback of Notre Dame as a cartoon.

Chapter 12, Gillmor restates the importance of the internet as a medium. It is a great thing that we have to learn, and his has become evident of its usage throughout the years. He is noticing the creation of high-profiles on company websites, but its very limited. News-makers and politicians have yet to understand the full aspects of the internet and of its importance.

After concluding the last read chapter, I fully agree with Gillmor’s statements on the internet as an important medium. It has become a very useful tool to communications. There are still many things we have to learn about it but by using it correctly and following the legal laws, we can see that there are great things to come. I fully enjoyed reading the chapters of his book and thought it to be insightful.

Dan Gillmor talks about two main principles: 1. journalistic values 2. technology is unstoppable. The first principle he did not go to in depth in. Gillmor stated the basic principle of journalism, which were to be accuracy, fairness, and ethical standards and values. The second principle he discussed was on technology. This principle was very interesting to read from Gillmor. He believe that technology with be unstoppable and relentless. He provided Moore’s Law, Metcalfe’s Law, and Reed’s Law to support his reasoning.

Moore’s Law discusses exponential change. It does not take long to increase the power of something. We are constantly increasing the power and memory of the technology we use, such as in alarm clocks, automobiles, coffee makers, computer memory chips, disk drives, etc. The list can go on forever.

Metcalfe’s Law states that the value of the connection network is bases on the number of nodes multiplied by itselt. The best way to describe this aspect is through the example of Gillmor and the usage of a fax machine. He states that a fax machine would be useless to an individual unless there was another person to send faxes to. Therefore, the more fax machines in the world the greater the usage, the greater the communication.

The last law that Gillmor discusses is Reed’s Law. Reed’s Law describes communication among the masses. No longer are we just limited to one-on-one communications but we can now communicate with others through many-to-many or by few-to-few communications.

These three laws are significant and insightful. As Gillmor continues, his references of technology remind me of “Did you Know: 2.0.” Technology is continuous and I agree that it will be unstoppable. It is something that will always be a part of our daily lives and will continuously be evolving. It is amazing to see these take place before your eye. I remember when my mom use to use maps to find street addresses to using to print out their directions. Now, she just has to type in an address on her GPS in her car and from there she can start her destination. Technology is an amazing thing. And as Gillmor states, “Only one thing is certain: we’ll all be astounded by what’s to come.”

“Mass media remains a vital tool of modern communications, but understanding the evolving world I’ve been describing will become just as necessary,” stated by Dan Gillmor. I agree with the teachings of Gillmor, but especially this statement. Mass media is a very important tool of communications. It is how we get out messages across the masses from newspapers to the internet.

Media is broadening its horizons. No longer are we subjected to just newspapers and television, but to the internet. The internet allows individuals to interact with the subject matter themselves through their own research or by their involvement through blogs. It is the beginning of a world with “internet-enabled communications” as stated by  Gillmor.

Companies are becoming more informed on this aspect and they are ready to jump on it. Through the internet, companies can target a more effective target market. One individual who has used this knowledge to his advantage is Phil Gomes. Gomes was able to research his target market and monitor the customers’ needs, wants, concerns, and discussions. This was enlightening to his research and he was beneficial to his position within PR.

If more companies choose to use the internet and learn most of its functions, such as RSS feeds and blogs, they will have a more effective way of getting their message across to their clients, customers, etc. The world is advancing technologically for the better. There are great things to come and we need to evolve with it and use it.

The final few chapters were very informative regarding issues that may arise from today’s technologies and advances. The chapter spoke about libel, copyright issues, publishing items with malice, and other things that should be watched out for when people are blogging, podcasting, or referring to or borrowing other people’s own work. There are countless of sticky situations that now are very possible to us.

Just recently, I put up my first episode of my final project and linked a cute picture of a heart I found on google pictures. Well, it never occurred to me that I would need to prove I received permission to use this photo by the original creator in order to use it in my final project.

I could have gotten sued for copyright infringement, etc. The chapters that spoke about these technical problems really helped get a better idea about what is okay and what is not regarding using material available on the web.

He also touched on cookies and other smaller technical aspects of surfing the web. Personally, I like cookies because they save all my passwords onto the websites I visit most frequently. The reason this is okay is because I am the only one who uses this computer and there is a lock on it when you first try to turn it on. Of course, with public computers, cookies are very very dangerous. It gives access to strangers all of your information if you do not make sure you have successfully logged out of the website. Clicking “X” simply does not cut it.

Overall reading all the chapter of Gilmore’s book was very interesting and informative. I learned a lot about the author’s perspective on new media, and helpful information I never knew.

I think the author titled this book correctly as I was reading the book “We the Media” by Dan Gillmor. The technology has have growth rapidly and make our life easier. Everyone can become a reporter or author through blogging, video blogging and other ways of media that make it available. We don’t have to wait for the Big Media to decide what they consider news or important to viewers. Readers can do their search or continue the discussion such as the comment made by Trent Lott at the Strom Thurmond’s 100 birthday. “This is a piece of tomorrow’s jour­nalism, and we in the business should welcome the feedback and assistance that, if we do it right, becomes part of a larger conversation” wrote by Dan Gillmor. It was hard for consumers to challenge or give feedback to the author in past but now the readers can instantly respond to the author. This provides more accurate information that is being floating around. Video blogging is becoming more popular to the new age of technology where viewers want to see actions of what going on instead descriptive details in text.

Dan Gillmor talks about a lot of interesting topics in his book, “We the Media.” Before all of this new media and trends in technology ever existed, humans seemed simply happy with newspapers and television. Ever since the internet came around, the world is shifting towards an even crazier and even higher productive way of journalism and advertising. These new forms of media has reached every single one of our lives in various ways. For instance, regular consumers are able to capture and record significant stories or broadcasts straight from their digital camera or camera phone. Journalism and newspapers have definitely taken a hit. Jobs are being deleted and new ones are created at the same time. People like Ryan Sholin are excellent examples of a blogger that works in journalism. What is in store for the world in the next few years?

Our childhood green-minded hero, Captain Planet, said it best: “The power is YOURS!” Sorry for that… you can proceed to slap me now. But in all seriousness, “We the Media” further perpetuates the theme of our class this semester: the power is in the people. With the vast number of tools to create our own news and content along with the inspiring potential of the Internet’s ability to network it all, it seems to become increasingly apparent that we as young people have been granted a lofty responsibility.

With every passing day, a new communication tool pops up. Just today, I was introduced, by a friend, to a new service called Dropbox that allows friends, family, and co-workers to share a file server just like a regular FTP, only with an incredibly simple interface and constant syncing, allowing for  wide and easy collaboration on projects online.

Just four years removed from the publishing of “We the Media,” the Internet’s rapid evolution has already made some of Dan Gillmor’s content seem a bit dated. His mentioning of future tech that’ll give us video cameras in our cellphones has already arrived to the mainstream, giving people even greater ability to document the world. His talk of the “watershed” blogging moment involving Trent Lott has become a daily happening, with not only blogs effecting change, but with content sites like Digg and Reddit having real impact on events in the world.

A call to action on Digg these days means almost instant change – most notably the Internet-wide hunt for the American soldier in Iraq who threw an innocent puppy off a cliff in the name of humor, all in front of a camera. This is the impact that Gillmor was attempting to communicate, but in our generation’s case, he’s just preaching to the choir.

On The Mercury News Death Dance
As a new media journalist (aka blogger) myself I have been watching the spiraling down of this once great newspaper and wondering what we of great numbers and small individual market shares might be contributing to it.

If you follow the principles of The Long Tail you understand how great entities like metropolitan newspapers are struggling to stay alive against thousands of bloggers, Facebookers and YouTubers creating content all around them, competing for their precious reader’s attention while at the same time disintermediating the paper’s revenue stream (through things like Ebay, Craig’s List and even Google allowing sellers to connect with buyers in ways that a few short decades ago was impossible without advertising.)

As consumers of content also become producers of content (hence the term “prosumer”) each prosumer clamors and competes for their own audience attention. They don’t just compete with each other. Time does not expand to accommodate these new information sources. Something has to give.

Traditional mass media outlets (including newspapers) become like an elephant overcome by a sea of ants. How does a newspaper compete with a swarm, when the swarm is also their market? The time I used to spend fetching and reading “the paper” is now spent reading the blogs of friends, family members and the forum sites of my favorite hobbies. I do not even have to get off my couch to do this. (I am on my couch right now in fact!)

What is the point of all this? We have much more content available, and this content is free, mostly free of advertising and easy to get. This content is very compellingly targeted right at our favorite niches and scratches our itches. We can also free and easily produce content. It is so much fun we do this without being paid to do it. We can tap all this, do all that, but we still only have 24 hours in a day.

Newspapers cost money. Newspapers require us to make an effort to go get them. Newspapers have to create content that produces a revenue stream. Newspapers have to pay for people to produce and distribute their content. Most of the information in a given newspaper is not interesting to us. People who don’t “get” texting, Facebook, YouTube and the blogosphere will never “get” what is happening to traditional journalism. This is off their radar screen. It is not just blogging and the the blogosphere, it is a the superset of Internet distributed content I call the informationsphere.

Two new contributions to this informationshpere are some recent blog posts about the most recent layoffs at the San Jose Mercury News. These posts come from Ryan Sholin and Frances Dinkelspiel. Hopefully after reading these, then writing your own blog post, then texting a few friends, then checking YouTube, then checking Ebay, Craigs List and then updating your Facebook page then, maybe then, you will have time left to read a newspaper, any newspaper.