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Reading these chapters gave me a more in depth understanding of the topics and lessons we are currently exploring in this course. I agree with what the author, Dan Gillmor, is saying. Gillmor states that new media is an advantage to us all and is on our side. Journalism has really been redefined with the new media and different techniques that allows people to broadcast or state their mind. Blogs are becoming a popular way for regular people and even professionals from companies to write and talk about current news. Since blogs are so overly used these days, companies and news stations are becoming less powerful. The internet is run and controlled by the audience and users and not corporations. There was a news station recently that laid off numerous employees. By doing this, they hope that users become reporters and submit their videos online of current news and situations going on in their city/county. This gives people a chance to become that reporter or broadcaster that they’ve always been wanting. Let’s see how this goes.

In chapters four through six of his book, Dan Gillmore discusses how the media shift from a broadcasting hierarchy to an open discussion has affected different segments of society. Chapter four discusses the “newsmakers,” including corporate interests who at first tried to quiet the consumer voice only to have such attempts backfire. But as understanding of this new medium developed, Gillmore illustrates how savvy private interests were able to work with the voice by engaging in honest dialog and developing positive customer relations. He discusses how open blogging and quality RSS feeds can bolster a company’s image. And further, Gillmore gives solid advice to future Public Relations personnel on how to use this technology in a way that gains the attention and trust of the public.

In chapter five we are told how television and soft money used to rule politics, and how that ended at the turn of the century. Political groups used the internet to find their base. It also gave voice to many who would not otherwise be heard. San Jose State alumni Joe Trippi showed the world of politics that online campaigning could prove to be quite lucrative to a campaign. In this Gillmore made a sharp and accurate prediction that, “Net-savvy campaigning will be the rule by 2008.” How right he was!

The world of journalism itself is the subject of chapter six. Journalists themselves may have mixed reactions about the world of blogging. Reliable, professional bloggers have proven quite useful as a source of news and politics. But large media outlets are generally not thrilled about a new world where everybody is a reporter, as it eats into their bottom line. Still Gillmore believes we will always have a need for professional journalism; in depth investigative reporting.

As a PR major, I found these chapters very interesting because I was able to find out more about the field. The author, Gillmor, gave many tips regarding the PR field such as how blogging and RSS feeds are vital for public relations. In his book he also quotes Tom Murphy regarding his opinion on blogging, “Blogging provides a unique means of pro­viding your audience with the human face of your organization. Your customers can read the actual thoughts and opinions of your staff.” Murphy also mentions, “on the flip side, consumers increasingly want to see the human side of your organization, beyond the corporate speak.” I believe the more interaction one has with the consumer, the better the outcome the company will receive. Since the consumer will feel more connected with the product. Chpater five was also interesting the author talked about new emering technology and how it is effecting politics and the government. I agree with Gillmor, I also believe government sites need to have suggestions box where peole in the government listen to the average citizen needs. Chapter six was concentrated on the journalism aspect. Girlmor mentioned how new technology is taking over traditional journalism. I agree that new technology is taking over traditional journalism because news is being published more on line than on traditional newspaper. More and more people are signing up for online newspaper then traditional news paper.

Over all, I enjoyed reading chpater five because of the interesting topics that he talked about public relations and I was able to relate to it more.

I enjoyed reading these three chapters, especially chapter 4. I’m a PR major, and I was happy to read that new media is related and connected to public relations. It opened my eyes to new ideas and strategies to improve public relations. “blogging is an opportunity for public relations, not a threat.” At first I was hesitant on that thought, but then I realized that it helps the public see the “human” side of big corporations. I’m also in a Organizational Communication class at SJSU, and we’re discussing how organizations can be viewed as machines, organisms, cultures, etc. It’s interesting to see how businesses or big corporations are viewed as machines, which is, personally, i think a bad thing. So it’s good to see that new media can change that and make corporations act more like humans and be more personable. Consumers can see how normal a person can be on a blog and can interact with the person more. As much as i don’t like how communication is changing, it’s going to happen, and I’m glad to learn all the new media out there to help me in my own future.

I really enjoyed Chapter 6 of We the Media.  It touched upon many important issues of journalism and the internet that are very relevant to topics we have covered in class.  The chapter explains how much journalism can be enhaned through blogs.  “Readers (or viewers, or listeners) collectively know more than media professionals do” (111).  The audience are the ones who own the Internet.   It is the only medium in which the audience has the power.  This observation is profound because the Internet is only growing in size and influence.  Journalists may be concerned that “serious investigative reporting will diminish,” (111).  However, there is no real reason for them to worry because their writing will only be enhanced by the knowledge of the audience.  Microsoft’s online magazine Slate is making the most out of audience input.  They have something called The “Fraywatch” Page that shows how much the magazine responds to reader’s contributions.  The editors assemble bits and pieces of interesting comments from readers, along with their own input.  This is a very interesting and effective way to show the power of the audience and to allow their voices to be heard.

Gillmor makes GREAT points yet again in chapters 4-6. But since I am a PR major, I think that the thing that stood out most to me was the section in chapter 4 where he talked about utilizing the internet and realizing all of the possible things that PR people can do with the internet that they are not doing right now. Like he said, on most PR websites, all they have are press releases and miles and miles worth of nonsense, and like Gillmor says, NO contact information. It would be so much smarter for PR people to just write their information and link articles that have mentioned their organization. The most important releases shoudl be included in the press section of the web page, but jesus, not all of the releases you ever wrote are necessary. And I think that Gillmor makes a great point with that.

I also like what Gillmor was saying about interactive blogging, and newspapers that have blogs and write about breaking news right when it happens, becoming the website that people go to when they want to get breaking news. Being one up on the major news websites would really benefit a paper, or at least I think so.

I was surprised what are company are doing when some of them allowed their employees to blog. I would like to see more of the CEOs to blog so we could understand what make them successful and their thought process as a student. Not many will do them as Mark Cuban stated in a responded to Dan Gillmor’s questions. I often post an entry on site such as http://www.Xanga.com to express my thought, refute a rumor or start a discussion with my friends. I can understand why celebrity would start a blog because they are watch 24 7 a day by the media and their fans. They have a new avenue to express their feelings or refute any wrong rumors that started at their own comfort of home. This kind of new media will continue to help out the candidates with raising and expanding their message across the country but I think advertising on Television will continue to be a keyed in their success. This might be change as people become more literal with the computer and internet. This is new and hip for people to do things and a virtual hang out spot but sooner or later it would disappear. New or better things would come up as technology growth.

Gillmor has many notable points, again, in chapters 4-6 of We the Media. One I thought worth mentioning was, “readers (or viewers or listeners) collectively know more than media professionals do.” Gillmor goes on to discuss the fact that in reality, there are more readers/listeners/viewers than there are media professionals. Media professionals today do need to recognize and realize that their audience can quickly disappear if they have to settle for mediocre coverage. This is becoming even more true with the ever present Internet being used as a form of reader/listener/viewer expression. According to Advance.net blogger Jeff Jarvis, “…The Internet is the first medium owned buy the audience…” Gillmor goes on to further bash organizations whose reporters leave out their e-mail addresses at the end of their online news stories. Gillmor says there is no excuse for leaving out contact information if the article is published on the Web. He believes, and I agree with this, that news stations who does this are “not remotely serious about engaging its audience”. The Internet is owned by the people and it is there where people can voice their opinions. It makes me wonder if the reporters who choose to leave out their information are doing so to avoid controversy? Any excuse though, in my opinion, is inexcusable.

It was surprising to hear some of Dan Gilmore’s thoughts about corporate blogs and whether or not CEO’s and executives should be writing and responding to the concerns of the public. I agree with his list of rules that writers must follow in order to maintain a successful blog. I liked the part where he said to tell the truth and nothing but the truth. I would think this would be a difficult task for corporations to achieve, but it is a nice standard one would hope writers would follow. I also agree with the idea that trust is necessary for your listeners. It is definitely a good idea to link to a website or blog where they say negative things about you or your company and respond to it, instead of acting like it doesn’t exist. I liked when he mentioned that the public WILL find out anyway, so it is better to address it yourself, politely. I also thought it was impressive to read that a p0litical blog was able to raise over $80,000 for a campaign just through countless of small mostly $20 donations across the nation. It is interesting to see how one blog can reach a niche market and create a lot of support through that. I did disagree with something Gilmore mentioned in the sixth chapter about how professors or dean’s are not always as open to new technologies and keeping up with the times for the students with regard to this class! Our professor is much more knowledgeable than the students about new technology in the world. I laughed when I read Gilmore’s thoughts about that. Overall, I agree with Gilmore’s thoughts about new technology and the audiences that follow it.

Again, I very much enjoyed reading 3 chapters in Dan Gillmor’s book “We The Media”.

I especially liked Chapter 4, since I am a Public Relations major and Chapter 4 deals a lot with Public Relations and also with how in this field, we can use new mediato our full advantage. “Blogging is an opportunity, not a threat” was a great quote I think. This class actually has opened my eyes to this a lot.

When you actually start to think about it. RSS feeds have such a huge impact on your businessand not only how you would send your information out to the public, but also in how you personally get information and how you can internally share it with your coworkers. I never really had seen all these aspects before. Not to mention that creating RSS feeds could make your life so much easier by being able to reach larger audience groups with less effort than ever before. I also appreciated the tips for PR at the end of the chapter.

I also enjoyed Chapter 6 a lot since it dealt a bit with insecurities or misconceptions people have towards new media. We all know in the back of our heads that this ongoing evolution of media is inevitable, but I think most of us are a bit uneasy about it sometimes. I think people are generally afraid of change and the unfamiliar. With Gillmo writing about that even within the industry people were nervous about this calmed me down, knowing I’m not the only one who feels that way.

Another important aspect in this chapter was the risks that writing a blog can bring and what things someone is ought to be careful about, especially when someone works for a big news company. A blog could cost you your career, if you write contradictional messages to the ideas your cooperation has or you make a mistake that could cost you your credibility.

I also liked the paragraphs about how the undergraduate major field of journalism needs to be revised and teach a fusion of traditional and modern practices.