I am not surprised to see the Endless Love video with President Bush.  New media definitely plays a major role in politics and can be used to help or hurt candidates.  For example, Obama has been using new media and it has been helping him in the election,but I am sure there are people out there who could use new media to make him look bad too. New media also has that effect in social issues too.  Overall I believe new media is good, it just depends what you do with it and how you use it.