Dorky as I am, I’d like to think that I’m pretty tuned into the constant flow of change in technology and media. But as blogging emerged as a serious new medium a few years ago, I completely underestimated its influence and potential. I thought it was over-the-top ridiculous when CNN began devoting entire segments of its shows to commentary pulled from random blogs online.

I’d roll my eyes in disgust as Wolf Blitzer sent the camera over to the “Blog Watch” correspondent who was in charge of reporting what the blogs thought of the latest sex scandal in Washington, or whatever other news was dominating the headlines that day. “Is CNN so bad on cash that they can’t even afford real commentators?,” I thought out loud.

Zoom ahead to today and I’ve realized how wrong I was. Blogging has become a major avenue for everyday people to make social commentary with an ease that had been unheard of. Because just about anybody who cares enough can do it, blogging has become the central mouthpiece for our generation. But beyond that, the fact that we are all connected through the Internet makes the blogging generation hugely influential, allowing people to come together around a voice they agree with through networking. This collective quality of blogging has shown to be a major influence during this historic election.

One new trend that has popped up through blogging is the “money bomb” – a single, organized day of mass campaign donations to raise up incredible sums of money for a candidate. The most famous of these took place back in December in the name of Republican presidential candidate Rep. Ron Paul, who hauled in over $6 million in one day, the highest single day total ever at the time. According to USA Today, this creative idea was crafted by a single person – a music promoter named Trevor Lyman – who had no political experience whatsoever prior to this election. Through Lyman’s website and the countless blogs who endorsed it, the money bomb put the once faceless Ron Paul in the headlines.

And today, blogs are once again rising up to make their voices heard, with calls for another money bomb today (February 12th), this time in the name of Barack Obama, making its rounds through the Internet. My post isn’t a call to donate – this is a call for those of us who haven’t taken blogging seriously (as I did before) to realize the power that we have at our fingertips.

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