There is no doubt that new media is playing a large role in the current presidential election. Whether it is the candidates official web sites or individuals efforts to support their preferred candidate, the internet is being used like never before in campaigning for president. Barack Obama is on the for front of this new wave of information, one such example of this is his account on with the user name “”. Using this profile he and his constituents have posted 630 different videos in support of his campaign. Many of these can only be seen on, which is a powerful tool as it is the number one resource for independent videos and has millions of users.

This one video has been viewed 700,730 times, and it is only one of 630 different videos posted by the Obama campaign team. This kind of exposure if extremely important, especially with the youth of America, who a majority of support Obama. That in itself says this strategy is working.